Digital Media Specialist
4 days ago
Position Overview:
Iloilo First STS Corporation is seeking a highly skilled Digital Media Specialist to lead our social media efforts and develop engaging content for various platforms. The ideal candidate will be responsible for creating, curating, and scheduling high-quality content to increase brand awareness, grow our online presence, and drive customer engagement.
Main Responsibilities:
- Develop and execute social media strategies aligned with company goals, leveraging insights from analytics tools to optimize content and reach a wider audience.
- Identify target audiences and tailor content to engage them effectively, staying up-to-date on the latest social media trends and best practices.
Key Performance Indicators (KPIs):
- Track social media performance metrics, including engagement rates, follower growth, and return on investment (ROI), providing regular reports to stakeholders.
- Use data-driven insights to refine content strategies and improve overall performance.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience managing social media platforms and campaigns, with a strong understanding of analytics tools and metrics.
- Excellent writing, editing, and communication skills, with a creative mindset and attention to detail.
- Ability to work independently and manage multiple projects, prioritizing tasks and meeting deadlines.
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