Cybersecurity Marketing Strategist

1 day ago

Manila, National Capital Region, Philippines Trustnet Full time

About the Role

We are seeking a highly skilled Cybersecurity Marketing Strategist to join our team at TrustNet. As a key member of our marketing team, you will play a critical role in developing and executing go-to-market strategies for our cybersecurity services.

Job Summary

  • Develop and execute go-to-market strategies for our cybersecurity services.
  • Collaborate with cross-functional teams to develop product positioning and value propositions.
  • Maintain clear and compelling product messaging for our cybersecurity solutions.
  • Partner with sales teams to gather feedback and refine messaging based on real-world insights.
  • Facilitate content creation to support product launches, including whitepapers, case studies, blogs, solution briefs, videos, and webinars.

Key Responsibilities

  1. Go-to-Market Strategy Development:
  • Develop the go-to-market strategy for cybersecurity services and platform applications focused on security and compliance.
  • Collaborate with cross-functional teams (Product, Sales, Account Management, Marketing) to develop product positioning and value propositions that resonate with target audiences.
  • Conduct market research and competitive analysis to identify market trends, key competitors, and customer pain points.
  • Collaborate on defining buyer personas and creating messaging addressing their unique challenges and needs in cybersecurity and compliance.
Product Messaging and Positioning:
  • Maintain clear, compelling product messaging for our cybersecurity and compliance solutions, emphasizing unique differentiators, key features, and business outcomes.
  • Collaborate in creating marketing content on company and product websites for various audiences (e.g., technical vs. non-technical, C-level executives, IT managers) to ensure messaging resonates with all stakeholders.
  • Ensure consistent messaging across all marketing and sales channels, including brand and product websites, email campaigns, social media, webinars, and events.
Sales Enablement:
  • Partner with sales teams to gather feedback from customer interactions and refine messaging and positioning based on real-world insights.
  • Content Creation and Marketing Campaigns:
    • Facilitate the creation of content to support product launches, including whitepapers, case studies, blogs, solution briefs, videos, and webinars.
    • Work closely with the marketing team to optimize content for SEO and manage campaign performance across paid, owned, and earned media channels.
  • Market Research and Customer Insights:
    • Conduct ongoing market research to understand trends, customer pain points, and competitive positioning in cybersecurity and compliance.
    • Use customer feedback, competitor analysis, and industry research to refine product messaging and positioning continuously.
  • Compliance and Risk Management:
    • Ensure all product marketing activities comply with legal, ethical, and regulatory standards.

About You

  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • At least 3-5+ years of experience in product marketing, preferably in the B2B technology or cybersecurity industry.
  • Deep understanding of cybersecurity, compliance frameworks, and related technologies, with the ability to translate complex technical features into clear, value-driven messaging.
  • Proven experience in developing and executing go-to-market strategies for B2B products, including launching new products and managing end-to-end product marketing efforts.
  • Excellent communication and presentation skills, with the ability to collaborate across teams and influence stakeholders at all levels.
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Experience with CRM and analytics tools (e.g., Google Analytics, Pipedrive) to track campaign performance and generate insights.
  • A passion for cybersecurity and a desire to stay informed about industry trends and best practices.

Salary Range

The estimated salary for this role is $80,000 - $120,000 per year, depending on experience and qualifications.

Benefits

  • Competitive compensation package.
  • Quarterly performance bonuses.
  • Flexible work arrangements, including remote work options.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.

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