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Social Media Strategist

3 weeks ago

Manila, National Capital Region, Philippines Coda Full time

Coda delivers commerce solutions that accelerate global growth for our partners. We're looking for a skilled Social Media Manager to lead our social media strategy and execution for both B2B and B2C marketing. As part of our team, you will drive brand awareness, generate leads through Coda.co, and manage established social media channels globally to drive user awareness and engagement for Codashop, webstores, and Codapay.

Key Responsibilities:
  • Strategic Expertise: Develop and execute a social media strategy that contributes to B2B marketing objectives of driving brand awareness and generating leads.
  • Content Scheduling & Publishing: Own and oversee the execution of the global editorial plan, ensuring timely content deployment across B2B and B2C social media platforms while maintaining alignment with marketing priorities.
  • Performance Monitoring & Reporting: Track and analyze social media metrics, generating weekly, monthly, and quarterly monitoring reports and insights to optimize engagement and impact.
  • Brand Monitoring: Actively track interactions, audience inquiries, and use social listening tools (e.g., Brandwatch) to track sentiment, trends, and brand mentions.
  • Campaign & Cross-Functional Coordination: Work closely with the Go-to-Market (GTM) team to support priority campaigns and align social efforts with broader marketing initiatives.
Requirements:
  • Bachelor's degree in marketing, business, or a related field
  • At least 6 years of experience in social media marketing, community management, and/or content marketing
  • Experience working collaboratively across functions and teams
  • Strong understanding of B2B marketing principles and strategies, specifically on content marketing, LinkedIn, and social media as an outbound marketing channel
  • Strong understanding of B2C marketing principles and strategies, specifically on integrated marketing communications and GTM strategy development
  • Knowledge of digital content verticals such as gaming, live streaming, entertainment, and e-commerce is a plus
  • Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies and craft engaging and persuasive messaging
  • Strong analytical skills, with experience in using social media analytics (LinkedIn, Meta Business Suite) and other tools (Brandwatch, Sprinklr, Google Analytics) to measure success and optimize performance
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines