Digital Customer Engagement Specialist

2 days ago

Paranaque City, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $80,000

About us

We empower women and inspire self-confidence through our leading womenswear brand. With an omnichannel presence across Southeast Asia, we expand into international markets.

Founded in 2010, our female-founded company has over 65% female representation in leadership roles. We raised a significant investment round in 2021, driving growth towards becoming the most thoughtful brand globally for Asian female consumers.

We're looking to team up with people who are passionate about making an impact and join our dynamic team in a workplace with no corporate BS.

The role

This strategic CRM Manager will lead our customer engagement strategy, reporting to the Director of Marketing. The role involves driving customer retention and loyalty through data-driven campaigns and cross-functional collaboration.

You'll bring our loyalty programs to life by leveraging customer insights to create exciting experiences that keep our community coming back for more.

You should have / be:

  • A customer-obsessed professional with a passion for creating impactful brand experiences
  • Experience managing loyalty or membership programmes in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation
  • Analytical skills to interpret data, generate insights, and optimize performance
  • Experience managing vendors and evaluating marketing tech tools
  • A strong collaborator and effective communicator

Main Responsibilities

CRM & Loyalty Strategy

  • Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, WhatsApp)
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
  • Analyse customer data and campaign performance to uncover insights, improve targeting, and optimize communications

Customer Insights

  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
  • Strengthen customer insight capabilities through tools like surveys and focus groups

Benefits

Flexible work arrangement including remote work options

Comprehensive insurance package

Ongoing learning and career development opportunities

#TeamLB perks include generous staff discount and employee recognition programme

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