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2 days ago
Our company is a dynamic environment that fosters collaboration and growth. We are seeking a highly motivated Digital Marketing Specialist to join our team.
Job DescriptionA Digital Marketing Specialist will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels. This role requires 2-5 years of experience in digital marketing, preferably in Direct-to-Consumer (DTC) or E-commerce environments.
Paid Advertising- Develop strong foundational knowledge of Google Ads, especially Performance Max (PMAX), Shopping, and Search Campaigns.
- Write compelling ad copy, perform keyword research, and analyze campaign data to improve ROI.
- Work confidently with the Shopify Theme Editor and various Shopify apps.
- Troubleshoot basic Shopify bugs, maintain store hygiene, and resolve Shopify-related customer/order issues.
- Experience with Google Analytics, GTM, and Shopify Analytics.
- Hands-on experience with tools like Semrush, Google Search Console, and Bing Webmaster Tools.
- Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks, and CTR.
- Hands-on experience with email marketing platforms, preferably Klaviyo.
- Understanding of key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets.
To be successful in this role, you will need:
- Proficiency in Google Ads (PMAX, Shopping, Search); Meta Ads is a plus.
- Hands-on experience with Shopify, Google Analytics, GTM, Semrush, and Google Search Console.
- A sharp eye for copy, design, UX, and maintaining a consistent brand voice.
We offer unlimited paid time off, a multinational diverse environment, and awesome coworkers. Our company is fast-growing, but still small enough that you will be considered a very valued member of the team.
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