
Social Media Marketing Specialist
2 weeks ago
We are seeking a results-driven marketing professional who can elevate our marketing strategy and drive business growth. As a key member of our team, you will be responsible for creating and implementing a comprehensive social media plan that aligns with our ongoing marketing briefs and seasonal promotions.
Key Responsibilities:
- Create and manage social calendars across multiple brands to maximize engagement and conversion rates.
- Develop a deep understanding of our target audience and create engaging content that resonates with them.
- Run Meta ads efficiently, setting up, monitoring, and optimizing paid social campaigns to achieve maximum ROI.
- Track key performance indicators (KPIs) and analyze data to inform social content and operational decisions.
- Communicate effectively with on-ground teams to ensure seamless execution.
- Think critically and solve problems independently, always staying ahead of the curve in social media trends and best practices.
Requirements:
- A self-starter with strong marketing instincts and authority in execution.
- Minimum 2+ years experience running social media for multiple brands (agency or in-house), preferably in F&B or retail.
- Solid knowledge of Meta Ads Manager and ability to optimize ad campaigns for maximum ROI.
- Fluent in social strategy, audience growth, engagement tactics, and data analysis.
- Understanding of how social media drives business growth and revenue, not just impressions.
This is an exciting opportunity to grow your marketing expertise and contribute to a dynamic team.
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