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Marketing Communications Specialist
3 weeks ago
This Digital Marketing Specialist role involves developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness. Key responsibilities include conducting keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement. Additionally, the successful candidate will optimize website content, metadata, and on-page elements to improve search engine rankings and visibility.
Key Responsibilities:
* Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement
* Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility
* Develop and implement link building strategies to increase domain authority and enhance organic search performance
* Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms
* Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic
* Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content
* Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels
* Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives
* Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance
* Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties
* Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence
* Leverage social media analytics tools to track performance metrics, measure engagement, and identify opportunities for growth and optimization
* Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics
* Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders
Requirements:
To be considered for this position, applicants should possess an Associate Degree, Certification in Communications, Digital Media or Equivalent combination of Training and Experience. Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices is also required. Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms is necessary. Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels is also essential.
Benefits:
MCI offers a comprehensive benefits package, including paid time off, incentives & rewards, health benefits, retirement savings, disability insurance, life insurance, career growth opportunities, paid training, and a fun, engaging work environment.
