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Performance Metrics Specialist

1 week ago


Manila, National Capital Region, Philippines Kinetic Digital by Prime Online Ltd. Full time

Role Summary

The Performance Metrics Specialist will play a key role in supporting our Email Marketing activity at Kinetic Digital by Prime Online Ltd.

The successful candidate will work closely with our marketing team, analyzing performance data, solving problems, and contributing to the overall success of the team.

Main Duties
  • Analyze email marketing campaign performance to identify areas for improvement.
  • Develop and implement data-driven strategies to maximize email marketing impact.
  • Create and deliver reports and dashboards to inform team decisions.
  • Collaborate with the Business Intelligence team to resolve technical issues.
  • Analyze test results to optimize campaign performance.
  • Optimize audience segments for personalized and relevant messaging.
  • Provide actionable insights to inform campaign optimization.
  • Monitor key performance indicators and flag anomalies or underperforming campaigns.
  • Use Business Intelligence tools to provide informed recommendations to the team.