Digital Campaign Coordinator

2 days ago

San Juan, National Capital Region, Philippines beBeeStrategist Full time $60,000 - $85,000
Key Roles and Responsibilities

As a Paid Media Specialist, you will be responsible for managing and optimizing paid media campaigns across various platforms. This includes collaborating with teams to develop cross-channel strategies, analyzing complex performance data, and making data-driven decisions.

You will oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes. Additionally, you will conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies.

  • Develop and execute paid media strategies and campaign budgets
  • Manage digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms
  • Oversee campaign pacing, performance tracking, and budget management
  • Conduct regular performance analysis and suggest optimization strategies
  • Manage quality assurance (QA) for campaign launches
  • Collaborate with media vendors for troubleshooting issues with platform support teams
  • Lead A/B testing strategies to optimize creative elements and audience targeting
Requirements:
  • Senior level experience in paid media campaign management
  • Demonstrated experience in audience research, media planning, and buying
  • Strong proficiency in campaign management tools such as Google Ad Manager and Facebook Ads Manager
  • Ability to analyze complex performance data and make data-driven decisions
  • Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
  • Excellent communication skills with the ability to collaborate across teams and with external vendors

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