Coffee Marketing Strategist

2 days ago


Makati City, National Capital Region, Philippines Yardstickcoffee Full time

Coffee Marketing Role Overview

At Yardstickcoffee, we are seeking a highly skilled Coffee Marketing Specialist to join our marketing team. This is an exciting opportunity to focus on the coffee program across all channels.

Main Responsibilities:

  1. Product Launch Strategies: Work closely with the roasting team and head baristas to develop go-to-market strategies for new coffee products.
  2. Timely Launch of Products: Ensure timely launch of coffee products across all relevant channels.
  3. Product Positioning: Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
  4. Cross-Functional Collaboration: Collaborate with the roasting team to ensure alignment of coffee information across all stakeholders, internally and externally.
  5. Product Lifecycles: Manage product lifecycles, including packaging, pricing strategies, and product optimization.
  6. Marketing Content Creation: Create compelling marketing content, including product descriptions, promotional materials, and digital campaigns.
  7. Promotions and Partnerships: Lead initiatives for online and offline promotions, working with retail and e-commerce partners to drive sales.
  8. Market Analysis and Insights: Analyze market trends, customer feedback, and competitor activities to inform marketing strategies and product development.
  9. Sales Support: Partner with the sales team to develop training materials and sales tools that support product knowledge and promotion.
  10. Performance Metrics and Optimization: Monitor and report on product performance metrics, optimizing campaigns and product offerings as necessary.


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