Email Marketing Specialist

1 day ago

Mabalacat, Central Luzon, Philippines beBeeMarketing Full time $50,000 - $80,000
Email Marketing Strategist Role

As a key member of our marketing team, you will be responsible for developing and implementing data-driven email marketing strategies that align with client objectives. This role requires strong collaboration skills to ensure seamless communication with clients, strategic planning, and ongoing optimization to drive business growth.

Key Responsibilities:

  • Understand client needs and develop tailored marketing strategies.
  • Design and execute effective email retention marketing campaigns.
  • Present insights and campaign performance reports to stakeholders.
  • Maintain strong relationships with clients to enhance their experience.
  • Manage multiple client accounts in partnership with the Client Strategy Manager.
  • Collaborate with the Activations team to ensure strategy alignment.
  • Identify opportunities for upselling and cross-selling additional services.
  • Share industry insights with the marketing team to position the company as a thought leader.

Key Outcomes & Accountabilities:

  • Strategy Development: Create and implement impactful marketing strategies.
  • Account Management: Manage retention marketing programs for various brands.
  • Client Understanding: Deeply comprehend client needs and translate them into actionable strategies.
  • Performance Tracking: Analyze data to optimize campaign effectiveness.
  • Client Communication: Share valuable insights and plan for future development.
  • Team Alignment: Ensure the Activations team is aligned with overall marketing goals.
  • Service Expansion: Identify opportunities to increase revenue through upselling and cross-selling.
  • Thought Leadership: Provide industry insights to enhance reputation.
  • Deliver high-quality results in a fast-paced environment.

Performance Metrics:

  • Client Retention Rate
  • Client Satisfaction (NPS)
  • Campaign Performance (Email Revenue, Open Rate, etc.)
  • Account Growth (Net Revenue Retention)
  • Team Collaboration (Activations Feedback)
  • Client Advocacy (Public Reviews, Case Studies)

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