Data-Driven Marketing Insights Specialist

3 days ago


Taguig, National Capital Region, Philippines Risewave Consulting, Inc. Full time
Job Description

Risewave Consulting, Inc. is seeking a highly skilled Marketing Data Analyst to join our team. This role requires expertise in customer value management, campaign strategy, AI/ML modeling, and stakeholder management to drive superior marketing performance.

Key Responsibilities:
  • Strategic Marketing Performance Enhancement: Dive deep into multiple projects to enhance marketing performance within the organization.
  • Leverage analytics, consulting, and technology solutions to drive up marketing efficiency and lower cost per interaction.
  • Create relevant consumer experiences on a massive scale.
Customer Value & Lifecycle Management:
  • Utilize hands-on experience in customer segmentation, customer behavior analysis, and channel management.
  • Develop strategies to optimize customer retention and maximize value throughout the lifecycle.
  • Design innovative marketing campaign strategies across multiple channels and devices.
  • Lead marketing technology assessments, KPI definition, and vendor evaluations.
  • Gather, clean, and structure business data to create end-to-end modeling datasets.
  • Develop AI & ML models using Python/SAS.
  • Derive actionable insights and present them logically to stakeholders.
End-to-End Data Science Program Management:
  • Oversee the full spectrum of data science programs, from foundational data handling to fully automated statistical model development.
  • Apply statistical concepts effectively in real-world business applications.
Stakeholder Orchestration & Value Tracking:
  • Align model methodologies and outcomes with internal leadership and business teams.
  • Secure client buy-in by demonstrating business benefits through targeted campaigns.
  • Track and measure value outcomes of models and marketing initiatives.
Collaboration & Stakeholder Management:
  • Work closely with various client teams to align personalization strategies with business objectives.
  • Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.


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