
Digital Content Strategist
1 day ago
TalentPop is on a mission to help brands grow and succeed online.
Job Overview- We're seeking a skilled Social Media Marketing Specialist to develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn) to drive reach and engagement.
- The ideal candidate will plan, create, and schedule engaging content (graphics, videos, captions, stories) aligned with brand voice and campaign goals.
- Our team member will monitor performance metrics and optimize campaigns based on insights.
- They should stay up-to-date on trends, competitor activity, and platform updates to keep our content fresh and relevant.
- Collaboration with the marketing team on integrated campaigns, paid ads, and influencer partnerships is key.
- Responsibilities include engaging with our online community by responding to comments, messages, and fostering meaningful interactions.
- The specialist will also support email and digital marketing initiatives with social-first content ideas.
- A minimum of one year of experience managing social media accounts for a brand or agency.
- Strong copywriting and content creation skills with an eye for visual storytelling.
- Solid understanding of social media analytics and reporting.
- Familiarity with paid ads, influencer outreach, or SEO is a plus.
- The ideal candidate is highly organized, creative, and adaptable in a fast-paced environment.
PREFERRED SKILLS
- Knowledge of social media platforms and their respective advertising capabilities.
- Ability to create engaging content that resonates with diverse audiences.
- Experience with social media analytics tools and data interpretation.
- Familiarity with email marketing software and its integration with social media platforms.
BENEFITS
- A dynamic and supportive work environment.
- Ongoing training and professional development opportunities.
- The chance to work with a talented team of professionals who are passionate about their work.
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