Sales Director

We are seeking an experienced Sales Director to lead our FMCG product growth in the region. As a key member of our leadership team, you will be responsible for driving sales strategies and executing plans to achieve business objectives.

The Regional Sales Manager (RSM) is responsible for overseeing sales operations within a designated region. This role involves managing a team of sales representatives, building strong relationships with distributors and retailers, and executing strategies to enhance brand visibility and market share for our fast-moving consumer goods products.

• Sales Strategy and Execution:
  • Develop and implement sales strategies to achieve regional sales targets.
  • Identify growth opportunities in the region and ensure alignment with company goals.
  • Monitor market trends and competitor activities to adjust strategies accordingly.
  • Manage the sales forecasting process for the region and ensure that targets are met.
• Team Management:
  • Lead, train, and motivate a team of sales representatives to achieve individual and team sales goals.
  • Provide ongoing coaching, performance evaluations, and development opportunities.
  • Organize regular team meetings to review sales performance, discuss challenges, and share best practices.
• Customer Relationship Management:
  • Build and maintain strong relationships with key distributors, wholesalers, and retailers.
  • Negotiate contracts and agreements with customers to ensure profitable business terms.
  • Address customer complaints and issues to maintain customer satisfaction and loyalty.
• Market Development:
  • Identify new business opportunities and potential markets for product expansion.
  • Ensure effective market penetration through strategic promotional activities and campaigns.
  • Collaborate with the marketing team to plan and execute product launches and promotions.
• Sales Performance and Reporting:
  • Monitor and analyze sales data to assess performance against targets.
  • Prepare regular reports for senior management on sales performance, market trends, and competitor activities.
  • Analyze key performance indicators (KPIs) and implement corrective actions as necessary.
• Budget and Cost Management:
  • Manage the regional sales budget effectively.
  • Optimize the use of resources to achieve the best ROI.
• Compliance and Standards:
  • Ensure compliance with all industry standards and regulations.
  • Maintain high ethical standards in all business dealings and relationships.

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum of five years in sales management within the FMCG sector, with at least two years in a regional management role.
• Proven experience in managing large teams and achieving sales targets.
• Strong understanding of the FMCG market dynamics, including distribution channels and retail strategies.