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Performance Metrics Expert

2 weeks ago

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Job Description

We are seeking a talented Performance Metrics Expert to join our Marketing Science Measurement team in TikTok Philippines. This role will involve identifying measurement agenda opportunities and providing consultative measurement support to both internal and external stakeholders.

The successful candidate will possess strong interpersonal skills and senior stakeholder management skills, adept at building consensus and driving alignment among stakeholders with varying perspectives. They will also be able to communicate complex data insights and translate data-driven findings into actionable recommendations to senior stakeholders.

Responsibilities:

  1. Drive measurement adoption and grow SEA with primary focus in Philippines, in terms of core measurement service through aligned priorities with senior leadership teams.
  2. Identify measurement agenda opportunities and provide consultative measurement support to both internal and external stakeholders.
  3. Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their campaign performance on the platform.
  4. Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams.
  5. Partner with leadership team to provide regular Measurement product feedback to our global product and measurement peers.
  6. Implement 1st or 3rd party measurement solutions with a learning agenda for priority accounts from different verticals.
  7. Partner with sales and product strategy to up-level internal sales teams on measurement knowledge.

Qualifications:

  • At least 5 years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations.
  • Proven ability at communicating complex data insights and translating data-driven findings into actionable recommendations to senior stakeholders.
  • Possesses strong interpersonal skills and senior stakeholder management skills, adept at building consensus and driving alignment among stakeholders with varying perspectives.
  • Possesses a strong sense of accountability, good at cross-team communication and collaboration.
  • Self-motivated and a quick learner.