Market Intelligence Manager
5 days ago
As a Knowledge and Insights Manager, you will play a critical role in driving the company's long-term growth and success.
This position requires transforming consumer and market data into actionable insights that inform strategic business decisions. You will collaborate closely with teams across Marketing, Sales, and R&D to shape initiatives that drive innovation and enhance consumer engagement.
Key Responsibilities
- Market Research and Analysis - Ensure the company has the necessary Market Research tools and analysis to inform decision-making and develop market strategies.
- New Product Development - Support the R&D and Marketing teams in NPI work through relevant research that measures potential and assesses in-market performance post-launch.
- Consumer Insight Generation - Continue to support the Sr. Market Intelligence Manager in leading the Marketing Brand and Customer Marketing Teams in developing/validating insights for consumer and shopper communication.
- Project Management - Oversee research projects to ensure timely completion, budget management, and stakeholder satisfaction.
- Organizational Development - Establish processes and systems to support short-term to long-term strategic plans.
Qualifications and Experience
- Bachelor's degree in Business, Marketing, Social Sciences, or related field (Master's degree preferred)
- Minimum 8 years of experience in market research, consumer insights, or a related field
- Experience in a Research Agency is beneficial
- Strong understanding of research methodologies, both qualitative and quantitative
- Proficient in research tools and platforms, such as Nielsen Discover, survey software, analytics tools, and reporting systems
- Excellent communication and leadership skills, with the ability to manage teams and collaborate across multiple departments
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