Expert in Digital Transformation

1 week ago

Barcelona, Philippines beBeeDigitalMarketing Full time $5,300 - $7,900
Job Title:

Digital Marketing Strategist

Job Overview:

We are seeking a skilled digital marketing strategist to enhance our online presence, improve search engine rankings, and optimize Google Business Profiles. The ideal candidate will have a proven track record in managing SEO strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.

Key Responsibilities:
  • Develop and implement effective digital marketing strategies to improve online visibility and engage target audiences.
  • Optimize website content, meta tags, images, and URLs following best practices.
  • Conduct keyword research and analysis to target relevant search terms.
  • Monitor website traffic and performance using analytics tools and create actionable reports.
  • Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging.
  • Implement local SEO strategies to enhance regional visibility and attract local customers.
  • Stay up-to-date with SEO trends, search engine algorithm changes, and new tools.
  • Collaborate with content creators to align marketing strategies with content initiatives.
  • Handle digital marketing audits to ensure compliance with search engine guidelines and maximize effectiveness.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field (preferred but not required).
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Demonstrable expertise in Google Business Profile optimization and management.
  • Proficiency with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Knowledge of web development basics for SEO implementation.
  • Strong analytical skills to interpret data and drive strategic decisions.
  • Excellent communication and collaboration skills.
  • Certification in digital marketing is a plus.
Desired Skills:
  • Familiarity with local SEO techniques and strategies.
  • Ability to manage multiple projects efficiently and meet deadlines.
  • Creative problem-solving and critical thinking skills.

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