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Trade Marketing Specialist

2 weeks ago

Pasig, National Capital Region, Philippines San Miguel Foods Full time

About the Role

We are seeking a highly analytical and detail-oriented Channel Trade Marketing Associate to drive sales performance and optimize trade strategies for San Miguel Foods.

Key Responsibilities:

  • Analyze retail sales formats, provide sales performance analysis, establish trade standards, and develop customized programs for Modern Trade channels.
  • Evaluate brand and SKU performance, provide comprehensive category analysis, collaborate for strategy alignment, and lead annual channel management.
  • Recommend additional products, assess competitors, and implement effective strategies while evaluating and improving market penetration programs.
  • Manage trade cost budgets specifically for Modern Trade Channel Customers. Co-approve activity mechanics based on aligned strategies from the Business Unit, monitor sales realization and P&L, track program post-evaluations, and compute sourcing activities.
  • Co-manage event pitches, co-approve most qualified agencies, and conduct post-evaluation of special events under the Modern Trade accounts under the trade cost.
  • Co-sign sales forecasts, formulate forecasts based on off-take and monitor sell-in volume and sales turnover versus forecasts.

Qualifications

  • Bachelor's degree in Marketing, Business Management, Economics, or a related field.
  • Minimum of 2-3 years of sales experience, preferably with exposure to Trade Marketing and/or Brand Marketing.
  • Strong business acumen with a comprehensive understanding of financial performance from topline to bottom line.
  • Proficient in computer applications and business software.
  • Highly analytical with strong critical-thinking skills.