Digital Insights Engineer

3 days ago

Manila, National Capital Region, Philippines beBeeAnalytics Full time $14,400 - $21,600
Web Analytics Specialist">

Job Overview:

We are seeking a seasoned Web Analytics Specialist to join our team. This individual will be responsible for designing, implementing, and maintaining a robust web analytics infrastructure that drives data-driven decision-making across the organization.

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Responsibilities:

  • Data Layer and Tag Management:
    • Develop and maintain custom data layers to collect and process website interaction data.
    • Configure and troubleshoot Google Tag Manager (GTM) tags, triggers, and variables to ensure accurate tracking and reporting.
    • Ensure a scalable and consistent tracking infrastructure across all digital touchpoints.
  • Pixel and Consent Management:
    • Implement and monitor marketing pixels from various platforms (Meta, TikTok, Google Ads, etc.).
    • Integrate consent logic across all tracking mechanisms to enforce privacy compliance (GDPR, CCPA).
    • Investigate signal loss or data discrepancies and perform rigorous QA to ensure data accuracy.
  • Looker Reporting and Analytics:
    • Design and maintain scalable LookML models, explores, and dashboards to provide actionable insights.
    • Create intuitive, self-service analytics environments for stakeholders across teams.
  • Cross-Functional Collaboration:
    • Translate business objectives into measurement specifications and implementation plans.
    • Act as a strategic partner and point of contact for marketing, product, and engineering teams.

Requirements:

  • Proven experience in web analytics engineering or implementation; experience in direct-to-consumer (DTC) e-commerce is a strong plus.
  • Deep expertise with GTM, custom data layers, and pixel/tag management.
  • Proficiency in Google Analytics 4 360 (GA4 360) and BigQuery, including experience with data pipelines and advanced querying.
  • Strong command of LookML and Looker dashboarding best practices.
  • Familiarity with privacy compliance standards (GDPR, CCPA) as they relate to tracking technologies.
  • Ability to bridge technical and non-technical teams with clear, effective communication.
    • Working knowledge of server-side tagging using Google Tag Manager (GTM Server).
    • Familiarity with attribution modeling tools or conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions).
    • Understanding of fast-paced, high-growth e-commerce environments, particularly within direct-to-consumer (DTC) models.

Tools to use:

  • Google Tag Manager (GTM)
  • Google Analytics 4 360 (GA4 360)
  • BigQuery
  • Looker

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