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Digital Media Activation Specialist

1 week ago

Taguig, National Capital Region, Philippines Lazada Full time
Digital Media Activation Specialist

We are a pioneering e-commerce company that offers a fast, secure, and effortless online shopping experience with a broad product offering in categories ranging from consumer electronics to household goods, toys, and sports equipment, as well as fashion.

As a result of our tremendous growth, we are searching for dynamic, entrepreneurial individuals to join our expanding media team. We're looking for a Digital Media Activation Specialist who has a strong digital media activation background and is responsible for the following:

Main Responsibilities:

  • Develop and contribute to media strategy, breaking down complex media briefs and building media plans that address marketing objectives.
  • Set relevant KPIs for media campaigns and work with the wider team to contribute to Brand KPIs.
  • Oversee day-to-day operations of the digital campaigns (across Facebook & YouTube), upholding the standards of platform operational excellence.
  • Analyze media performance data, track KPIs, and optimize campaigns to maximize ROI and achieve business objectives.
  • Stay updated on industry trends, emerging media channels, and technologies to inform innovative marketing approaches.
  • Safeguard process and quality control for all campaigns to ensure perfect delivery.

Requirements:

  • Minimum of 3 years of experience in media planning and buying, preferably in a digital marketing environment.
  • Solid understanding of media channels, including SEM, Self-Serve platforms, display advertising, social media, and programmatic buying.
  • Track record of running successful digital campaigns, establishing brand awareness, driving reach, and optimizing towards media KPIs.
  • Strong analytical skills to interpret data, identify trends, and make data-driven decisions.