Digital Content Strategist

2 days ago


Manila, National Capital Region, Philippines TREND MICRO INCORPORATED-PHILIPPINE BRANCH Full time

We are seeking a seasoned Digital Content Strategist to lead the development, execution, and publishing of high-impact content that strengthens our brand's presence in the automotive cybersecurity space.

Key Responsibilities
  • Oversight of the end-to-end content creation process, from initial request intake to final publication.
  • Management of a team of writers, designers, and social media specialists to produce high-quality, engaging content across various formats.
  • Ensure all content meets brand guidelines, style standards, and quality benchmarks.
Content Workflow and Project Management
  • Serving as the central point of contact for content requests, handling multiple projects simultaneously.
  • Maintenance of content calendars and editorial workflows to keep projects on track.
  • Collaboration with internal teams, including marketing, product, and subject matter experts, to align content production with predefined objectives.
  • Proactive management of timelines, reviews, and approvals to ensure timely execution.
Performance Tracking and Optimization
  • Tracking and analyzing key content performance metrics, such as engagement, impressions, and audience reach.
  • Generation of reports on content effectiveness to inform future content strategies.
  • Identification of opportunities to enhance content formats and execution for better impact.


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