Public Relations and Marketing Strategist for a Luxury Bar
4 weeks ago
The Public Relations and Marketing Strategist will be responsible for developing and implementing comprehensive marketing strategies that align with the bar's goals and brand identity. This role involves building and maintaining relationships with local media, influencers, and bloggers to secure media coverage through press releases and pitches.
A key aspect of this position is planning and executing promotional events, tastings, and launches to engage the community and increase visibility. The successful candidate will oversee the bar's social media accounts, creating engaging content and responding to inquiries and comments to enhance customer engagement.
This role requires monitoring industry trends and competitor activities to identify opportunities for outreach and partnerships. The Public Relations and Marketing Strategist will also write and edit promotional materials, newsletters, and website content to ensure brand consistency and accuracy.
In addition, the successful candidate will assist in managing communication during any crises or negative publicity to protect the bar's reputation. Regularly tracking and analyzing the effectiveness of PR campaigns and events, providing reports and recommendations for improvement.
Qualification, Skills and Experience:
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
- Proven experience in PR, marketing, or a related role, preferably within the hospitality industry.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Proficient in social media platforms and PR tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creativity and a passion for the bar and hospitality industry.
- Strong networking abilities and relationship-building skills.
- Knowledge of bar trends and customer preferences.
- Flexibility to work evenings and weekends as needed for events.
Salary Estimate: $55,000 - $65,000 per year
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