Demand Generation Copywriter Expert

6 days ago


Manila, National Capital Region, Philippines Vertiv Full time

Job Description

In this role, you will write content based on requests and creative briefs from the global Vertiv Editorial Calendar SmartSheet tool. You will use the Vertiv brand and messaging guidelines, audience insights, personas, keyword research, campaign plans, competitive information, and content performance analytics to create related content.

You will also collaborate with cross-functional participants, such as portfolio marketing, digital marketing, demand center, field marketing, marketing operations, agencies, and freelancers, as needed to support content ideation, creation, activation, and measurement requirements.

Furthermore, you will integrate and repurpose content marketing and campaign content where appropriate, working closely with demand program owners, content strategists, and/or campaign managers.

Your goal will be to optimize content asset creation, performance, and measurement by collaborating with other functions to gather necessary information.



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