Paid Advertising Specialist

1 day ago

Lipa City, Calabarzon, Philippines beBeePerformance Full time ₱768,000 - ₱1,024,000
Job Overview

We are seeking a highly skilled Paid Advertising Manager to lead impactful campaigns and drive real results.

This is an exciting opportunity for a performance marketing professional with a passion for paid ads, tracking, and remarketing.

The ideal candidate will have hands-on experience managing large ad budgets on Google Ads and Meta Ads, and a proven track record of driving high ROI paid campaigns.

In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms, as well as setting up, monitoring, and optimizing conversion tracking.

You will also perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.

Key Responsibilities
  • Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
  • Manage large ad budgets effectively to maximise ROI and minimise cost per acquisition.
  • Set up, monitor, and optimise conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modelling.
Required Skills and Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Benefits
  • Work Schedule: 3 PM – 12 MN
  • Weekends Off: Fixed
  • Remote Work Option Available
Additional Information

Please submit your CV/resume to recruitment@webee.com.mt before September 15, 2025

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