Digital Marketing Strategist

15 hours ago

Taguig, National Capital Region, Philippines beBeeDigital Full time ₱600,000 - ₱800,000
Job Title: Digital Marketing Strategist

Job Overview

This role involves driving brand awareness, engagement, and lead generation through digital marketing efforts. As a key member of the team, you will be responsible for developing and implementing effective social media strategies across various platforms.


Key Responsibilities
  • Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
  • Manage and optimize paid social campaigns using Meta Business Manager, focusing on lead generation and maximizing ROI.
  • Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
  • Monitor social media trends, competitors, and platform updates to ensure best practices.
  • Track and analyze social media performance metrics to refine content and ad strategies.
  • Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
  • Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
  • Optimize CRM for streamlined data tracking, segmentation, and customer journey mapping.
  • Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.

Required Skills and Qualifications
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven work experience as a Digital Marketing Specialist or similar role.
  • Solid knowledge of digital marketing techniques and platforms, including Google Analytics, social media, email marketing, and content marketing.
  • Experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently, prioritize tasks, and meet deadlines.

Benefits

Enjoy great perks and benefits such as in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork.

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