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About Metropolitan Bank & Trust Company
We at Metropolitan Bank & Trust Company are committed to developing future leaders and providing opportunities for growth. Our goal is to create a well-rounded individual who can make meaningful contributions to our nation's economic and social development.
Job Description
Credit Card Acquisition Programs
The jobholder will lead the team in developing and managing acquisition programs to grow credit card penetration within our customer database. The role involves working closely with cross-functional groups to develop campaigns targeted at existing customers for credit card growth.
- Develop and manage acquisition campaigns to encourage credit card applications from existing depositors/customers.
- Collaborate with internal teams and external partners to evaluate and optimize growth strategy and performance.
- Manage budgets and report on acquisition campaign metrics.
- Document, improve, and embed customer journeys and prospect to new customer processes.
Key Responsibilities
- Duties & Responsibilities:
- Contribute to the growth of the credit card acquisition by tapping the existing Metrobank customer base.
- Develop acquisition campaigns to encourage credit card application from existing depositors/customers of Metrobank.
- Collaborate with internal teams and external partners to evaluate and optimize growth strategy and performance.
- Manage budgets and report on acquisition campaign metrics.
- Document, improve, and embed customer journeys and prospect to new customer processes.
- Manage channel throughout the business to ensure lead generation is a priority.
- Lead the cross-sell team to ensure channel strategy is executed to exceed targets.
- Grow the supplementary card base through specific programs and strategies that comply with existing regulations.