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Senior Data Manager

3 weeks ago

Iloilo City, Western Visayas, Philippines LexisNexis Risk Solutions Full time
Campaign List Management Analyst

We are seeking a highly skilled Senior Data Analyst I to join our team as a Campaign List Management Analyst.

The successful candidate will be responsible for managing minor marketing list requests and serving as a backup for major segment lists.

Key Responsibilities:

  • Lead List Management
  • Manage opt-outs and blacklisted contacts or accounts from marketing lists.
  • Extract relevant information from the marketing database based on set criteria or targets.
  • Collaborate with marketing teams to understand campaign requirements and audience segmentation.
  • E nsure data accuracy and manage expectations regarding timeliness.
Campaign Optimization
  • Work closely with segment partners to resolve issues affecting data volume for marketing campaigns.
  • Improve list generation processes for efficiency and effectiveness.
  • Establish a culture of data-driven decision-making with stakeholders.
Data Analysis and Insights
  • Monitor marketing campaigns, evaluate criteria, and provide recommendations for target audiences.
  • Share insights with segment partners on attributes from the marketing database that enhance campaign success.
  • Analyze campaign trends and forecast list adjustments needed for conflicting projects.

Required Qualifications:

  • Bachelor's Degree holder.
  • Strong analytical abilities with experience in data analysis tools.
  • Leadership competencies and experience with stakeholder collaboration.
  • Ability to work with large datasets and perform ad hoc analyses.
  • Strong analytical and problem-solving orientation.
  • Sharp focus to details and quality.