
Digital Presence Coordinator
1 day ago
This role involves coordinating efforts to maintain a firm's online presence. It requires hands-on execution, creating content, managing campaigns, and ensuring compliance with regulations.
Key Responsibilities:- Content Creation & Posting:
- Develop engaging content for social media channels, website blogs, newsletters, and client updates.
- Design graphics, write captions, and schedule posts according to the marketing calendar.
- Coordinate with stakeholders to align content with brand voice and business objectives.
- Vendor Coordination:
- Collaborate with external vendors who handle paid ads on social platforms, website updates, and video editing.
- Review, approve, and provide feedback on vendor deliverables.
- Ensure all vendor-produced content is posted promptly and meets firm standards.
- Marketing Strategy & Execution:
- Implement marketing strategies and campaigns in collaboration with stakeholders.
- Stay current with industry trends to produce timely, relevant content.
- Adjust strategies based on analytics and engagement metrics.
- Website & SEO Management:
- Coordinate with the website vendor to ensure accuracy, functionality, and search engine optimization.
- Monitor analytics and recommend updates to improve lead conversion.
- Social Media Management:
- Plan and execute the content calendar.
- Post both in-house and vendor-produced content across multiple platforms.
- Respond to comments/messages and track engagement.
- Blogs & Written Content:
- Write and publish articles addressing current industry topics, deadlines, and FAQs.
- Ensure article content is optimized for search engines.
- Cross-Team Collaboration:
- Work with team members to align campaigns with lead generation efforts.
- Share performance data to help improve conversion rates.
- Compliance & Brand Consistency:
- Ensure all content complies with regulatory requirements.
- Review every post for accuracy and appropriateness.
- Reporting & Analytics:
- Provide monthly performance reports with insights and recommendations.
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