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Exams Marketing Manager

2 weeks ago

Pasig, National Capital Region, Philippines British Council Full time
Key Responsibilities
The Marketing Manager, Exams, Philippines will be responsible for supporting the Senior Marketing Manager, Exams in the development and implementation of the cluster/country marketing strategy and plans for Exams, ensuring alignment to the regional and global marketing strategy and brand,
and working in partnership with the Exams SBU to ensure that marketing programmes enable required business targets.

The key responsibilities of the role include:
  • Supporting the Senior Marketing Manager to develop and execute marketing plans for Exams in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
  • Planning and executing go-to-market plans for Exams across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
  • Developing and executing campaigns to support a variety of routes to market and maximise impact and share of voice.
  • Deploying the British Council brand architecture in line with brand management standards.
  • Ensuring that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes.
  • Monitoring and reporting on agreed marketing KPIs for Exams in the cluster/country.