Digital Marketing Professional

6 days ago

Rizal, Philippines beBeeMarketer Full time ₱4,000 - ₱6,000
Marketing Strategist Job Opportunity

We are seeking a skilled Marketing Strategist to drive the development and execution of SEO initiatives across multiple websites and brands. This role is focused on increasing organic visibility, generating higher-quality leads, and enhancing overall marketing performance.

Main Responsibilities:
  • SEO Strategy Development: Create effective SEO plans tailored for local audiences in Singapore, including on-page and off-page optimization techniques.
  • Link Building and Outreach: Lead efforts to improve domain authority through link building and outreach strategies.
  • Ad Optimization and Landing Page Tweaks: Develop compelling ad copy, update negative keyword lists, incorporate new keywords, conduct experimentation and A/B testing, maintain records of UTM tags used, and assist with landing page enhancements.
  • Weekly SEO Reporting: Include insights, measurements, keyword research, and search trends analysis.
  • SEO Initiative Planning and Execution: Conduct keyword research and planning, developing strategies comprising longer and shorter tail keywords to target, based on pillars such as generic and branded keywords, to enhance SERP organic rankings.
  • On-Site and Off-Site SEO Optimization: Perform website audits, tag image metadata, update sitemaps, build links, disavow bad links, and more.
  • Search and Web-Related Asset Management: Configure integrations, measurements, attributions, conversions, and dashboards using Google Analytics 4 and UTM codes for tracking and attribution.
  • Performance Monitoring and Insights Provision: Utilize tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and provide actionable recommendations.
  • Algorithm Change Adaptation: Stay updated on industry trends and algorithm changes to keep strategies effective.
  • SEO KPI Reporting: Make data-driven recommendations for improvements to leadership.

This role requires strong analytical skills, attention to detail, and the ability to stay up-to-date with the latest industry developments.

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