Communication Strategist

6 days ago


Taguig, National Capital Region, Philippines AIA Hong Kong and Macau Full time

AIA Hong Kong and Macau is embarking on an exciting movement to create a healthier, more sustainable future for everyone.

Agency Communications Specialist

We're seeking a talented individual to join our marketing, distribution & partnership team, who will play a vital part in advancing this movement.

As part of our ambitious goal to help a billion people live Healthier, Longer, Better Lives by 2030, you'll be making a positive, healthy impact across all channels.

The successful candidate will be responsible for designing, implementing, and executing communications strategies that engage and support the Agency Distribution Channel in achieving its goals.

Key Responsibilities:

  • Develop and execute a communication framework that engages and supports the Agency Distribution Channel.
  • Collaborate with management to develop and implement effective communications strategies based on strategic initiatives.
  • Create content, including publications and marketing materials, that communicates and promotes the agency channel's strategy.
  • Determine audience segments and create promotion strategies for agency campaigns.
  • Enhance the reputation of the agency distribution channel and coordinate with the Brand and Communications Team as required.
  • Design promotion materials and collaterals for distribution to the agency force.
  • Identify channels for distributing promotion materials and collaterals.
  • Manage and maximize the content calendar for all agency-related communications.
  • Monitor actual spend on promotional materials.
  • Prepare reviews of communications strategies.

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