Data-Driven Email Marketing Expert

1 day ago

Iloilo City, Western Visayas, Philippines beBeeEmail Full time $60,000 - $90,000
Email Marketing and CRM Specialist

We are seeking a skilled Email Marketing & CRM Specialist to join our team. As an integral part of our marketing department, you will be responsible for delivering best-in-class customer communication across email, SMS, and push channels.

Your goal is to engage, convert, and retain customers through data-driven, on-brand messaging, while continuously optimizing campaigns and automations to drive revenue and improve customer experience. Your work will directly contribute to overall company performance, including NPS and customer satisfaction.

Responsibilities:
  • Take full ownership of our email, SMS, and push marketing channels, with a focus on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  • Design and continuously optimize advanced automation flows and customer segmentation strategies. While enhancing Welcome and Abandon Cart flows will be part of the role, the goal is to go far beyond standard setups.
  • Lead the planning, creation, and scheduling of all marketing campaigns. Work closely with the Content Manager to ensure every message is aligned with our brand voice and aesthetic.
  • Collaborate with the CX team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
  • Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.
The Ideal Candidate

To succeed in this role, you will have:

  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, you thrive in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.
Benefits
  • Be part of a talented crew— you'll be part of a high-growth e-commerce business, with opportunity for career progression as we expand into new markets.
  • Work in uncharted territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors.
  • Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture

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