Digital Marketing Strategist

2 weeks ago

San Fernando, Central Luzon, Philippines Shore360, Inc. Full time

Job Summary

The Digital Strategist (Google & SEO) at Shore360, Inc. is responsible for developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies to enhance the company's online presence.

This role involves leveraging Google Ads to reach new customers, engage with existing ones, and promote the company's offerings. Additionally, the Digital Strategist will analyze performance data from digital platforms, optimize campaigns, and ensure ongoing improvements for client accounts.

Main Responsibilities
  • Google Ads Campaign Management: Plan, compose, and implement Google Ads campaigns across relevant platforms, including developing strategies, creative content, and optimization plans.
  • Develop Proposals: Develop proposals for new Google Ads campaigns and promotions to drive brand awareness and achieve marketing objectives.
  • SEO Tasks: Implement basic SEO practices, including optimizing meta titles, descriptions, schemas, social tiles, and alt text.
  • Keyword Research: Perform keyword research to identify opportunities for improving website visibility and traffic.
  • Backlink Building: Build and manage backlinks to improve search engine rankings.
  • Performance Analysis & Reporting: Compile and analyze monthly performance reports for clients, evaluating both Google Ads and SEO efforts to optimize future campaigns.
  • Data-Driven Decision Making: Use insights and data to adjust strategies, improve ROI, and ensure continuous growth and improvement in digital marketing efforts.
  • Collaboration: Liaise with the Production Team to ensure creative content is delivered in line with campaign strategies.
  • Asset Management: Manage and oversee all Google-related assets, including Google Ads, Google Analytics, and other Google marketing platforms.
  • Trend Monitoring: Stay up-to-date with industry trends, new technologies, regulations, and best practices in both SEM and SEO to ensure strategies remain innovative and effective.
  • Team Support: Contribute to team efforts by accomplishing various tasks as needed and collaborating with other team members to meet overall business objectives.
  • Problem-Solving: Address and resolve technical issues related to Google Ads, SEO, or website performance to maintain smooth campaign execution.

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