
Senior Digital Marketing Manager for Amazon Campaigns
1 day ago
Job Description:
">This role involves managing and optimizing Amazon Sponsored Ads (SP, SB, SD) campaigns to achieve desired ACOS and TACOS goals. The ideal candidate will have experience in campaign updates and optimizations using Amazon bulk files for efficient management.
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- Campaign Management & Optimization:">
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- Campaign setup and optimization using Amazon bulk files for efficient management of multiple accounts.">
- Monitoring budgets, bids, and placements to ensure campaigns remain profitable.">
- Bulk file creation and optimization for campaign updates and strategies.">
- Performance Analysis & Reporting:">
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- Analysis of account performance metrics, including CTR, CVR, ACOS, ROAS, and placement data.">
- Identification of new keyword opportunities and negative keywords through ad report analysis.">
- Weekly performance reports with actionable insights and optimization recommendations.">
- Keyword Development & Strategic Account Growth:">
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- Development of keyword strategies (branded, competitor, category, PAT, and Defense).">
- Alignment of PPC strategy with overall brand goals through collaboration with internal teams.">
- Stay up to date with Amazon Advertising best practices and new feature rollouts.">
Required Experience:
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- At least 3 years of experience managing Amazon PPC campaigns at scale with demonstrable ACOS improvements.">
- Strong proficiency in bulk file operations, including creation, optimizations, and strategic campaign management.">
- Excellent analytical skills with the ability to translate data into actionable strategies.">
- Expert-level proficiency in Excel/Google Sheets, including pivot tables, complex formulas, and data manipulation.">
- Deep understanding of Amazon metrics and their business impact.">
- Proven ability to work independently while managing multiple client accounts and meeting aggressive deadlines.">
Benefits:
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- Fully remote work environment.">
- Pacific Time hours work schedule.">
- Opportunities for professional growth and development.">
What We Offer:
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- A dynamic and supportive work environment.">
- Opportunities for career advancement and professional growth.">
- Competitive compensation package.">
- Professional training and development programs.">
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