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Marketing Analytics Strategist

1 week ago

Taguig, National Capital Region, Philippines Risewave Consulting, Inc. Full time
Job Description

We are looking for a seasoned Marketing Data Analyst to join our team at Risewave Consulting, Inc. This role involves leveraging analytics, consulting, and technology solutions to drive up marketing efficiency and lower cost per interaction.

Responsibilities:
  • Data Analysis: Gather, clean, and structure business data to create end-to-end modeling datasets.
  • Develop AI & ML models using Python/SAS.
  • Derive actionable insights and present them logically to stakeholders.
Campaign Strategy:
  • Design innovative marketing campaign strategies across multiple channels and devices.
  • Lead marketing technology assessments, KPI definition, and vendor evaluations.
  • Track and measure value outcomes of models and marketing initiatives.
Team Collaboration:
  • Work closely with various client teams to align personalization strategies with business objectives.
  • Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.