Marketing Operations Specialist

7 days ago

Dumaguete, Central Visayas, Philippines beBeeMarketingOperations Full time ₱450,000 - ₱550,000
Marketing Operations Role

We are seeking a highly skilled Marketing Operations Specialist to join our team. As a key member of our marketing team, you will play a crucial role in driving the growth and success of our business.

Job Description:

  • Design and implement automated marketing campaigns that drive qualified leads and maximize conversion rates
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth

Campaign Analytics & Optimization:

  • Implement tracking systems that provide visibility into campaign performance and ROI
  • Master campaign attribution to understand which channels drive high-value customers
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness
  • Identify and resolve tracking issues to ensure accurate performance measurement

Performance Reporting & Insights:

  • Build dashboards showing campaign ROI, lead quality, and conversion metrics
  • Provide reliable data to marketing specialists and managers to optimize performance
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields
  • 2-4 years of hands-on experience in marketing automation and/or web analytics
  • Hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms for workflow optimization
  • Strong understanding of marketing funnel optimization, conversion tracking, and attribution
  • Experience with lead scoring, segmentation, and campaign performance optimization
  • Analytical skills with the ability to translate data into actionable insights
  • Excellent communication and collaboration skills for cross-functional teams

Benefits:

  • Flexible work schedule with remote work options
  • Opportunity to work with a globally distributed team
  • Access to cutting-edge marketing technology and tools
  • Professional development and growth opportunities

Why This Role Matters:

  • Contribute to the growth and success of our business by driving marketing operations excellence
  • Collaborate with a talented team of marketers to achieve shared goals
  • Develop your skills and expertise in marketing operations and data analysis

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