Senior Growth Marketing Strategist

13 hours ago

Lipa City, Calabarzon, Philippines beBeeGrowth Full time $100,000 - $120,000
About This Role

We're seeking a seasoned growth marketing specialist to spearhead multi-channel campaigns that drive user acquisition, engagement, and revenue growth. Your expertise in digital advertising, affiliate marketing, lead generation, community management, and programmatic advertising will be crucial in delivering exceptional results.

Key Responsibilities:
  • Digital Advertising: Develop and execute paid ad campaigns across various platforms, including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok Ads, and YouTube Ads. You'll craft audience segmentation strategies, conduct creative testing, and optimize for conversions.
  • Affiliate & Influencer Marketing: Build and manage an affiliate marketing program by identifying, recruiting, and collaborating with influencers and creators to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using both inbound and outbound strategies. Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Management: Grow and engage brand communities across social platforms and foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns. Monitor performance and optimize for ROI through DSP platforms.
Requirements:
  • At least 3 years of experience in growth or performance marketing.
  • Proven hands-on experience managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and managing influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics, ad dashboards, and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced, cross-functional team.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads, Meta Blueprint, or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.

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