Marketing Event Specialist

5 days ago


Manila, National Capital Region, Philippines TL Sales and Management Services Inc. Full time
Job Description

The Event Marketing Officer plays a vital role in promoting the brand, engaging customers, and supporting sales through planning, organizing, and running events. This position requires practical thinking, attention to detail, and a hands-on approach to create memorable experiences for different audiences.

  • Key Responsibilities:
  • Event Planning and Coordination:
    • Plan and organize marketing events like product launches, in-store activities, trade shows, and community events.
    • Create clear event plans with schedules, staffing needs, and logistics.
    • Find and manage relationships with vendors, venues, and service providers.
  • Event Execution and Management:
    • Oversee all event-related activities to ensure everything runs smoothly.
    • Provide on-site support during events to handle any issues.
    • Ensure all events reflect the company's branding and quality standards.
  • Marketing Integration and Collaboration:
    • Work with the marketing team to ensure event plans align with online, social media, and store marketing efforts.
    • Coordinate with the sales team to connect event goals with sales targets and gather feedback after events.
  • Audience Engagement and Experience:
    • Design events that are engaging and interactive for customers.
    • Look for ways to improve customer engagement and satisfaction through events.
  • Analysis and Reporting:
    • Track and analyze event success using simple measures like attendance, engagement, and sales impact.
    • Write reports after events to see what worked, what didn't, and how to improve next time.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent relevant experience.
  • Relevant experience in event marketing, retail marketing, or similar roles, with a focus on demonstrated skills and successful event execution.
  • Strong project management skills with the ability to handle multiple tasks and deadlines.
  • Good communication and teamwork skills for working with different people inside and outside the company.
  • Familiarity with event planning tools and software, or willingness to learn during onboarding.
  • Creative thinker who likes to find new ways to engage customers.


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