
Visual Marketing Specialist
17 hours ago
Job Description:
We are seeking a skilled Visual Marketing Specialist to join our team. The ideal candidate will have experience in designing high-quality visual assets that support marketing efforts across trade shows, digital campaigns, landing pages, email marketing, social media, and ad creatives.
The role involves creating engaging visuals that drive engagement, lead capture, and conversions. The specialist will work closely with the marketing team to develop a strong brand identity and messaging across all platforms.
Responsibilities:- Designing graphics for trade show marketing
- Creating booth graphics, banners, and signage for trade show events
- Developing print and digital collateral (brochures, flyers, lead capture forms) aligned with the brand and messaging
- Designing social media ad creatives for platforms like Facebook, LinkedIn, and Instagram
- Developing Google Display Ads and remarketing banners
- Creating animated graphics or GIFs for digital advertising
- Designing conversion-optimized landing page assets for lead generation
- Creating email templates and marketing sequences with compelling visuals
- Maintaining and evolving brand style guidelines to ensure uniformity across all platforms
- Collaborating with copywriters, marketers, and sales teams to align messaging and visuals
- Proven experience in marketing graphic design (Portfolio required)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects a plus)
- Experience with Figma, Canva, or other design tools
- Knowledge of landing page builders (HighLevel, ClickFunnels, WordPress) preferred
- Understanding of direct response marketing and funnel-based strategies
- Strong typography, composition, and color theory skills
- The ability to edit basic videos and create motion graphics is a plus
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
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