
Financial Content Strategist
1 day ago
This role involves creating and executing a content marketing strategy to drive growth and elevate brand presence. The ideal candidate will work closely with our Growth Marketing Manager to develop compelling content, run campaigns, and manage community engagement across channels.
Main Responsibilities
- Create high-quality content such as blog articles, educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
- Manage and grow our community via LinkedIn and other platforms by scheduling posts, engaging with followers, and monitoring industry conversations.
- Assist with SEO efforts including link building, citations, keyword research; track competitor and market trends in financial wellness and benefits tech.
- Support lead generation efforts and campaign execution; maintain CRM hygiene and assist with campaign automation.
- Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech is a must).
- Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
- Excellent writing and communication skills—especially for a professional audience.
- Analytical mindset; able to interpret metrics and optimize campaigns.
- Creative, self-starting, and resourceful.
- Comfortable managing multiple projects in a startup environment.
- A collaborative team player who thrives on impact and innovation.
90-Day Goals
- Increase LinkedIn followers by 25% and improve engagement by 25%
- Boost website traffic by 25% monthly
- Identify and propose external communities for outreach.
- Recommend a strategy for launching a dedicated community channel.
What We Offer
- A supportive and inclusive culture rooted in design thinking and continuous learning.
- Meaningful work that helps people live healthier financial lives.
Seniority level
- Associate
- Full-time
- Marketing
- Fintech
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