Public Affairs Lead

3 days ago


Manila, National Capital Region, Philippines GCash Full time

Growth, innovation, and collaboration - these are the values that drive us at GCash. As we continue to push the boundaries of FinTech, we need talented professionals like you to join our team as an Enterprise Communications Manager.

Your Key Responsibilities:
  1. Foster Thought Leadership: Develop and execute thought leadership initiatives to position GCash as an industry leader. Craft compelling narratives and messaging to enhance our reputation among regulators, customers, and industry stakeholders.
  2. Build Relationships: Manage media relations, press releases, and executive positioning to ensure positive coverage of GCash. Strengthen relationships with journalists, fintech reporters, and industry influencers to maintain a favorable public image.
  3. Advocate for GCash: Represent GCash in regulatory discussions, policy forums, and industry groups, advocating for a business-friendly environment. Support engagement with government agencies, regulators, and policymakers to ensure compliance and advocate for supportive regulations.
  4. Prepare for Crises: Develop and implement crisis communication strategies, ensuring a swift and effective response to reputation risks. Work closely with the Public Affairs, Media Affairs, and IMCR teams to manage external crises that could impact our brand and operations.
  5. Monitor Progress: Track and report media sentiment, stakeholder engagement success, and policy advocacy impact to measure effectiveness. Continuously refine communication and public affairs strategies based on data insights and evolving industry trends.

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