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Marketing Operations Specialist

2 weeks ago

Manila, National Capital Region, Philippines The Back Room Offshoring Inc. Full time

The Backroom Offshoring Inc. is a KPO company experiencing strong dynamic growth, and we are looking for a skilled Marketing Operations Specialist to join our team. This role involves planning, executing, and managing online marketing campaigns to effectively engage and retain customers. The successful candidate will measure the success of these campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).

The ideal candidate will have a proven track record of achieving measurable ROI in performance marketing and experience in managing ad spends of $2M and above. They will be responsible for collaborating with cross-functional teams, building strong relationships across business, and providing regular updates to the Marketing Manager and team members.

Main Responsibilities:

  • Develop and manage acquisition campaigns across various channels, including paid social media and search engine marketing.
  • Analyse and optimize campaign performance based on data-driven insights and strategy.
  • Identify marketing performance issues and pinpoint the root cause through analytics tools.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards.

Requirements:

  • Tertiary qualification in a business-related discipline or equivalent experiential background.
  • Must have advertising, marketing, or media firm experience managing performance marketing campaigns for global clients.
  • Must have managed ad spends of $2M and above.
  • Minimum 5+ years of experience in performance marketing with a proven track record of achieving measurable ROI.
  • Demonstrated expertise in various digital marketing channels, including social media advertising, SEM, and email marketing.