Construction Industry Digital Marketing Strategist

1 day ago

Taguig, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱53,000 - ₱78,000

Job Title: Digital Marketing Specialist

 

We are seeking a seasoned digital marketing specialist with a background in the construction industry to develop and execute targeted marketing strategies. The ideal candidate will possess a deep understanding of social media, content creation, and analytics. Key responsibilities include managing social media accounts, crafting industry-specific content, conducting SEO and keyword research, running paid advertising campaigns, analyzing campaign performance, designing and implementing email marketing campaigns, monitoring website analytics, staying up-to-date on industry trends and digital marketing innovations, coordinating with the sales team to align marketing efforts with business goals.

  • Key Responsibilities:
  • Develop and execute targeted digital marketing strategies tailored to the construction industry
  • Manage social media accounts and create engaging industry-specific content
  • Conduct thorough SEO and keyword research to enhance online visibility
  • Run effective paid advertising campaigns on platforms like Google Ads and Facebook
  • Analyze campaign performance and provide actionable optimization recommendations
  • Design and implement email marketing campaigns for lead nurturing
  • Monitor and manage website analytics to improve user engagement
  • Stay current with construction industry trends and digital marketing innovations
  • Coordinate with the sales team to ensure alignment between marketing efforts and business objectives

Requirements:

  • Qualifications:
  • Bachelor's degree in any field or professional certification in marketing or business-related courses
  • 2+ years experience in social media or 1-2 years in digital marketing
  • Proven expertise in content writing or copywriting
  • Working knowledge of content management systems
  • Familiarity with construction industry marketing is an asset
  • Excellent English communication skills, both written and verbal (at least B2 level)
  • Solid organizational and time management skills
  • Knowledgeable in design principles, typography, print, and web design
  • Experience/Proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
  • Compelling portfolio of work showcasing a wide range of creative projects

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