Brand Storyteller

7 days ago

Manila, National Capital Region, Philippines Love, Bonito Full time
Our Commitment to Female Empowerment

We're proudly female-founded with more than 65% female representation in leadership roles. This commitment to #girlpower drives our mission to become the most thoughtful brand globally for the Asian female consumer, focusing on products, community, and experiences.

The Content Writer & Copywriter Role

We're seeking a talented and passionate Content Writer & Copywriter to join our dynamic team. As a key player in upholding and driving the tone of voice (TOV) of Love, Bonito (LB) and Ready-to-Live (RTL), you'll craft compelling, on-brand copy for e-commerce, social media, marketing campaigns, and more.

Main Responsibilities
  • E-commerce & Product Copywriting:
    • Write descriptive product names that capture the essence of our designs while aligning with our brand identity and storytelling approach.
    • Craft compelling product descriptions highlighting key benefits, materials, craftsmanship, and unique selling points.
    • Develop product education copy simplifying complex details to help customers make confident purchasing decisions.
    • Use storytelling techniques to bring our designs to life, weaving narratives that connect with our audience emotionally.
  • Marketing & Campaign Copywriting:
    • Work with marketing and creative teams to develop persuasive and brand-aligned copy for marketing campaigns.
    • Support in crafting compelling email marketing content that captivates readers, drives engagement, and encourages action.
    • Collaborate with designers and marketers to create landing pages with copy enhancing user experience and effectively communicating product value.
  • Social Media Copywriting:
    • Work with the social team to craft engaging and on-brand captions for organic and paid social media content.
  • SEO Support:
    • Optimise copy across e-commerce, social media, and marketing channels by implementing SEO best practices.
    • Stay updated on evolving SEO trends, algorithm changes, and best practices to ensure content remains competitive.
RequirementsQualifications & Experience
  • 2-4 years of experience in content writing, copywriting, or editorial roles, ideally in fashion, beauty, or lifestyle e-commerce.
  • Strong understanding of e-commerce, social media, and SEO best practices.
  • Excellent command of English with a knack for storytelling and persuasive writing.
  • Ability to juggle multiple deadlines in a fast-moving environment.
  • A proactive and collaborative mindset – always looking for ways to improve and elevate content.
Benefits
  • Flexible work arrangement allowing remote work according to HQ operating hours.
  • Staff wellness initiatives.
  • Comprehensive corporate insurance.
  • Learning and career development opportunities.
  • Dedicated leadership training for those with managerial responsibilities.
  • Friday pm off for learning.
  • #TeamLB perks, including generous staff discounts, store gift cards, and corporate partnerships.
  • Employee-driven peer-to-peer recognition platform to honour and celebrate everyday achievements.
  • Internal referral programme.

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