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Technical Content Creator
2 weeks ago
The role of Technical Marketing Specialist at Advanced Energy Industries, Inc. involves creating and implementing technical marketing communications to showcase our power conversion products and applications.
This position demands a unique blend of technical knowledge and creative problem-solving skills to craft compelling marketing materials, block diagrams, and training programs that effectively communicate our message to key audiences.
Key Accountabilities- Create and execute strategic marketing campaigns to promote our power conversion solutions.
- Analyze campaign results and make data-driven decisions to optimize future initiatives.
- Develop high-quality visual content, including images, videos, and infographics, to support marketing efforts.
- Collaborate closely with cross-functional teams to ensure cohesive messaging and brand consistency.
- Research emerging trends and technologies to inform marketing strategy and stay ahead of competitors.
- Manage project timelines and budgets to ensure successful outcomes.
- Bachelor's degree in Engineering or Science or related field.
- At least 5 years of experience in application support, product marketing, or design engineering within the power conversion industry.
- Proficiency in a range of software tools, including Adobe Creative Suite, Microsoft Office, and Salesforce.
- Strong understanding of power conversion products and applications.
- Excellent skills in software applications like Adobe Creative Suite, Microsoft Office, and Excel.
- Able to develop and execute comprehensive marketing plans.
- Knowledge of search engine optimization (SEO) principles.
- Able to create and manage engaging social media strategies.
- Understanding of web development and design principles.
- Knowledge of graphic design and multimedia software.
- Able to work with analytics and reporting tools.
- Familiarity with CRM systems.
- Knowledge of email marketing platforms and techniques.
- Excellent communication and interpersonal skills.