Digital Advertising Strategist

2 days ago

San Fernando, Central Luzon, Philippines beBeeData Full time $90,000 - $120,000

Job Overview:

This is a remote position. The role requires effective leadership and strategic planning to drive the success of our digital advertising campaigns.

Key Responsibilities:
  • Create Standard Operating Procedures (SOPs) and lead teams to ensure smooth operations and achieve organizational goals.
  • Oversee daily DSP operations, ensuring optimal performance and efficiency.
  • Manage setup, execution, and optimization of advertising campaigns across various channels.
  • Develop data-driven strategies to maximize campaign performance and ROI.
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Utilize analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Collaborate with cross-functional teams to align campaign objectives and strategies.
  • Foster relationships with external partners, such as media agencies and ad tech vendors.
  • Ensure cost efficiency while meeting performance goals.
  • Prepare budget forecasts and reports to track spending and ROI.
  • Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.
  • Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.
  • Present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement.
  • Use data visualization tools to communicate findings effectively.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • At least 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms.

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