Social Media Leader

2 days ago

Manila, National Capital Region, Philippines beBeeStrategist Full time $40,000 - $60,000

Established in the realm of weddings and celebrations, our organization seeks a visionary Social Media Strategist to spearhead our online presence. This esteemed individual will be responsible for curating engaging content, cultivating a strong community, and driving trends across various social media platforms.

Key Responsibilities
  • Content Development
    • Conceptualize and implement a comprehensive social media content strategy that aligns with our brand's voice and values.
    • Design visually captivating and emotionally resonant content (photos, videos, graphics, reels, written posts) tailored to each platform.
    • Source and curate wedding trends, lifestyle inspiration, and community-generated content.
    • Collaborate with cross-functional teams to amplify campaigns and activations.
  • Scheduling & Publishing
    • Manage and schedule posts across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn for maximum engagement.
    • Ensure timely, consistent publishing in line with trending moments, cultural events, and campaign timelines.
    • Monitor DMs, comments, and mentions, engaging with the community in a friendly and authentic way.
  • Community Engagement
    • Build and nurture a strong connection with our audience, fostering meaningful conversations and engagement.
    • Collaborate with influencers, creators, and brand ambassadors to expand our global reach.
    • Identify opportunities to highlight real weddings, user stories, and industry collaborations.
  • Analytics & Reporting
    • Track, analyze, and report on social media performance, audience growth, and content trends.
    • Provide actionable insights to refine strategies and campaigns.
    • Stay up-to-date with platform changes, trending content formats, and wedding industry developments.
  • Platform Optimization
    • Ensure our profiles are optimized, polished, and reflective of our premium positioning.
    • Experiment with new features, creative formats, and platform opportunities to stay ahead of trends.
    • Oversee social advertising campaigns to boost visibility and reach.
Required Skills & Qualifications
  • Education
    • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • Experience
    • 2+ years in social media management, ideally in weddings, fashion, lifestyle, or entertainment.
  • Skills
    • Strong understanding of Instagram, TikTok, Pinterest, YouTube, Facebook, and LinkedIn.
    • Excellent copywriting and storytelling skills with a flair for wedding and lifestyle narratives.
    • Proficiency in design and editing tools (Canva, Adobe Photoshop, Premiere Pro, After Effects).
    • Familiarity with social media scheduling tools (e.g., Hootsuite, Later, Zoho Social, Publer).
    • Creative thinker with an eye for aesthetics, trends, and cultural moments.
    • Comfortable on-camera for content when needed (a plus).

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