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Digital Content Creator

1 week ago

Manila, National Capital Region, Philippines LoveBonito Singapore Pte Ltd Full time

About Us

Love, Bonito is a digital-first company that empowers the everyday Asian woman and inspires self-confidence. As Southeast Asia's leading womenswear brand, we are headquartered in Singapore with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia, and a retail franchise in Cambodia. We have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, Love, Bonito is proudly female-founded with more than 65% female representation in leadership roles. We raised a significant funding round in 2021 and are working towards becoming the most thoughtful brand globally for the Asian female consumer. Our mission is to create a dynamic team that shares our passion for making an impact and delivering exceptional customer experiences.

We are seeking a talented and passionate Content Writer & Copywriter to bring our brand voice to life across multiple platforms. You will play a key role in upholding and driving the tone of voice (TOV) of Love, Bonito (LB) and Ready-to-Live (RTL) while crafting compelling, on-brand copy for e-commerce, social media, marketing campaigns, and more.

Main Responsibilities
  • Write descriptive product names that capture the essence of our designs and align with our brand identity and storytelling approach.
  • Craft compelling product descriptions that highlight key benefits, materials, craftsmanship, and unique selling points, ensuring they resonate with our audience while also being informative and persuasive.
  • Develop product education copy that simplifies complex details, helping customers make confident purchasing decisions by understanding the functionality, care instructions, and styling possibilities of each product.
  • Use storytelling techniques to bring our designs to life, weaving narratives that connect with our customers emotionally, whether through inspiration, heritage, or lifestyle aspirations.