Market Growth Strategist

1 week ago

Hagonoy, Central Luzon, Philippines beBeeMarketing Full time ₱450,000 - ₱550,000
Job Description

This role serves as a pivotal link between campaign strategy and operational excellence, driving growth initiatives forward for our marketing team.

We seek an accomplished Marketing Operations & Analytics Specialist who is passionate about performance marketing, adept at optimizing campaigns for maximum ROI, and capable of scaling our marketing operations to support explosive growth.

The ideal candidate will possess strong analytical skills with the ability to translate data into actionable insights, excellent communication and collaboration skills for cross-functional teams, and hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms for workflow optimization.

  • Set up and optimize automated marketing campaigns that drive qualified leads and maximize conversion rates
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth

Campaign Analytics & Optimization

  • Implement tracking systems that provide visibility into campaign performance and ROI
  • Master campaign attribution to understand which channels drive high-value customers
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness
  • Identify and resolve tracking issues to ensure accurate performance measurement

Performance Reporting & Insights

  • Build dashboards showing campaign ROI, lead quality, and conversion metrics
  • Provide reliable data to marketing specialists and managers to optimize performance
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns

Cross-Channel Collaboration

  • Partner with paid ads, content, and sales teams to optimize the entire funnel
  • Lead marketing ops projects that support launches and optimization
  • Communicate performance insights and recommend optimizations
Required Skills & Qualifications
  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields
  • 2-4 years of hands-on experience in marketing automation and/or web analytics
  • Hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms for workflow optimization
  • Strong understanding of marketing funnel optimization, conversion tracking, and attribution
  • Experience with lead scoring, segmentation, and campaign performance optimization
  • Analytical skills with the ability to translate data into actionable insights
  • Excellent communication and collaboration skills for cross-functional teams
Benefits

Growth opportunities abound in this role, including leadership development with potential to scale into Marketing Operations Manager as the team grows. Additionally, you'll have the chance to expand your expertise through paid advertising experience across Google Ads, Facebook/LinkedIn, etc., growth marketing background with A/B testing and funnel analysis, and more.

Bonus points for a WFH setup featuring a computer, 16 GB RAM, modern CPU, reliable internet, and quiet workspace.

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