Product Marketing Executive

2 weeks ago


Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time
Job Summary

We are looking for a talented Product Marketing Executive to join our team at Universal Robina Corporation.

About the Role

The ideal candidate will have at least 5 years of experience in brand marketing, preferably in an FMCG set-up. They should be open to handling new brands and have exposure to different areas of marketing, especially in promotions, brand building, and P&L analysis.

Key Accountabilities
  • Market Insights: Draw insights from market data and consumer shopping purchase and consumption usage habits.
  • Brand Management: Evaluate concepts, processes, and market segments to develop positioning strategies for assigned brands within a segment or category.
  • Innovation Management: Manage product development/improvement process to develop new products or new ways of doing things.
  • Promotions Management: Implement promotions programs against the end-consumer and trade consistent with the brand's communication strategy.


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